May 04, 2013

Newsletter flash: Check-Mate

WELCOME MAY! To celebrate bank holiday, our special newsletter just arrived today in your inbox! Have you subscribe Anna Lou of London newsletter? To make sure you don't miss latest update from Anna Lou of London, sign up now!

What's on?

Back to sixties

A striped graphic paired with the monochrome tone completed the sixties theme. 

Style Surgery

Since I've been working with Anna Lou, she always come up with unique and fresh idea. This time, she wanted to play off the idea of giving advise for customer to style and accessorised their look better. Giving personal touch as a stylish surgeon, I create her profile featuring with our best seller's stackable bangles and bespoke gold tag necklace. 

So,pamper yourself with Anna Lou of London jewellery and accessories and fill your dream closet this weekend. 

April 27, 2013

Thames City Cruise

Four months a go, we booked the date in April for a Thames city cruise. Hope for nice and warm Summer weather, apparently the sun is still bit shy.

Despite the rain and breeze, it won't stop us enjoying beautiful scenery.

And get pampered with a glass champagne and canapes, we also enjoy live music on boat.

Go to the upper deck, which allow me to take lots more of beautiful shoot.

So lucky to spot the rainbow!

And sun set!

April 08, 2013

New Look!

I have been eagerly to share a shiny new look Anna Lou of London website. It looks more sleek and luxury with better interface. Fancy to have a little tour, hop on here >

You might notice a few changes on homepage. We put all attributes on site header, creating some negative space. It is also easier for mobile version. Anna Lou of London logo set on the centre to establish the brand. You might also notice that the layout has slightly changed. We keep the top navigation bar on grey, maximize the area for slide show, replace press area with only a simple and effective as seen in bar, and have three small banner underneath. Moreover, the fonts and colours are more consistent and restricted refer to the brand guidelines. For signature detail, we set up A crown pattern from Anna Lou brand guidelines as a home background.

We wish the customer a convenient experience while shopping online in our website. We wanted the website which easy to navigate without clicking too much or scrolling too far. How you manage your thumbnail page is important for customer's buying decision. Thumbnail page is a page when people take a quick snap number of items you have. So, you might want to perform best touch to gain people attention. How we did it? Firstly, you might able to see a group picture supported with small colour boxes. You might interested on some items, mouse over the box and you will see the active picture has changed. Click one of your favorite items, it leads you to product description.

We are trying to give alternative images as much as we can. We have a grid of dropdown bar for product description in purpose to avoid too much scrolling on one page.  

We also updated the newsletter template. It follows the basic element from our website. On footer, we are giving more access to social media platforms, such as: twitter, instagram and facebook. Here's the mock up:

We have a few improvements planned in the near future, so be sure to stay tune!

April 03, 2013

Hot right now: Anna Lou's hand-painted scarves

Beautifully handmade in UK and 100% silk

Inspired by iconic British landscape, Anna Lou's new luxury silk scarves ready to give a statement to your Summer outfit.

Beautifully wrapped with an Anna Lou special box, luxe ribbon and adorable tag. 

March 26, 2013

Trend Guides: 5 ways to update your look

Power forward in this SS13 with luxurious jewellery collection from Anna Lou of London! Anna Lou gives a hint of this season the 5 ways to update your look. Discover this season's key trends:


March 22, 2013

Model Photo Shoot

Just wanted to update, I am doing model photo shoot at the moment for Anna Lou of London. I am sharing my full of excitement. Enjoy this quick snap of photos!

March 20, 2013

Website Design: Vimadev

To welcome the first day of Spring, I’ve been following along with excitement as Victor established his website, Few past weeks, we both working on IT service website. While he is dealing with technical and programming stuff, my responsibility is designing website interfaces and all graphic elements. And also contributing in creative solutions regarding visual interface and user experience. 


This is a web and system services website building by Victor, featured with his profile, skill and education, and online portfolio. This particular design incorporates the HTML and CSS in a simple and flexible way. Victor found a way to adjust the layout automatically adaptable in any template. Either small version for mobile screen or large desktop size.  He proved to me that coding can be so much fun!

We decided keyboard is perfect to resemble what this website is about. I bring this idea into the design of icons.

Essentials icons


Wiki is one of sub content of Basically, it is a server software, used to build hierarchical content archives. Victor wanted to keep the hierarchy consistent with current wiki media. However,I always find abundant possibilities to explore creativity in design.

Here's little look at first draft:


Another sub content of, Regex is a regular expression tester, built to help developer test the syntax. It was programmed in PHP, HTML5, Javascript and CSS3.

Scarlet red and black color pallette

March 13, 2013

@annalouoflondon #socialmedia necklaces

The idea of being socialise beyond virtual is so big nowadays. 
What better way to socialise than with your customised luxury social media necklaces by Anna Lou of London?

Get more followers by wearing this cool social tag necklace or share your favourite quote on hashtag necklace. A ball chain reminiscent of military dog tags engraved with your twitter address or hashtag your favourite tags and quotes. 

So, let's to be a #trend!

Aqua color associates with virtual drawn reader's attention when receiving this newsletter in their inbox. And this items also featured in Anna Lou of London Facebook Exclusive. Become a fan of @annalouoflondon and discover each month exclusive collection.

Facebook exclusive page has been set up to integrate with @annalouoflondon website. 

March 09, 2013

Sum up: ALOL New Collections

You know the feeling when you have been so much into one whole progress of project? 

I know it so well!

Past few months, I have involved in Anna Lou of London new collections from visualising the ideas until launched them online. Early months working in ALOL, I created mock-up from sketches, attaching colors and dimension. 

Few alterations came up during process while receiving feedback from company. 
When it finalised, we are ready to receive the samples. The quality of samples was checked and most important try to wear them. 

The samples are ready to photographed. 
(Read my previous blog about this experience)

We nearly there!

Last step, using all images to design 
catalogue and lookbook 2013. 
I am completely happy when both been printed.

New Collection Lookbook

Sneak peak catalogue pages

It's a wrap!!

March 03, 2013

Mother's day at Anna Lou of London

It's an appreciation day for mum all around England! Just after Valentine Days, we still want to share love in Mother's Day on 10th March. Anna Lou of London's best and unique gifts for your special mum in whenever you ready to order. 

Two weeks before the day:

Why not giving something personal? 

A delicate sterling silver tag necklace engraved your personal message handmade by order will definitely win her heart.

One week before the day

What will you give to her next week? 

Jewellery are always women's best friends! So treat your mum a special gift from Anna Lou of London and take 20% off all purchase because we know you love your mother very much. 

Last day before Mother's Day

Don't panic!

With Anna Lou fast delivery service and free gift wrapping, everything is still possible. Just simple clicks, your gift will be arrived just in time for Mother's Day. 

February 23, 2013

Jewellery Photo Shoot

I know it's gonna be a whirlwind of a week when I have decided to take freelance job as a jewellery photographer. Juggling as a graphic designer in two jewellery companies in weekdays, I am literally just have weekend left to get them photographed and edited. But beyond super busy time, I know it will be worth for all hard works! 

I have a basic photography skill how to photograph model, products, landscape. And I have done photography project for events back in Indonesia. However, this jewellery photo shoot for Anna Lou of London is my first commercial still life photo shoot. It is a huge chance for me to develop my skills, so I have to get it nailed! I am preparing equipments such as: camera, a jewellery tent, lighting, tripod. And also reading useful tutorials and lots of brainstorming for relevant references. 

Setting up the lighting. 

Got more than 60 products to photographed!

Styling the products

and voilaaaaa!!!!!!

Here are sneak peak of my favourite shots: